09
Sep
In the ever-evolving world of pay-per-click (PPC) marketing, generative AI has emerged as a game-changer, transforming how professionals manage their campaigns. Since the introduction of tools like ChatGPT, AI has become a hot topic across industries, especially in digital marketing. But is generative AI genuinely saving time for PPC marketers, or is it just another […]
08
May
In the ever-evolving world of digital marketing and search engine optimization (SEO), staying abreast with Google’s algorithm updates is akin to holding a compass in the vast, uncharted territory of the internet. The May 2024 Google update, a substantial shift in its policy towards what is known as ‘Parasite SEO’ practices, marks another pivotal moment […]